Larry J. Sabato's Crystal Ball
http://www.centerforpolitics.org/crystalball/articles/help-im-drowning-in-tv-ads/
Export date: Mon Oct 23 8:12:37 2017 / +0000 GMT

HELP! I’M DROWNING IN TV ADS!








U.Va. Center for Politics Director Larry J. Sabato is contributing a regular column to Politico Magazine. This week he takes a look at the first batch of campaign ads this cycle. -- The Editors




Remember when someone could publish a book about TV commercials entitled The Best Thing on TV? It wouldn't sell today in any election year.

With upwards of $2.6 billion estimated 1 to be spent on political TV spots in 2014 -- an increase of 10 percent or more from the last midterm election 2 in 2010 -- you'd best get ready for the assault on your senses. Only two states have held a primary, and yet federal and gubernatorial candidates have already spent 3 more than $100 million just on television advertising since the start of the fourth quarter in 2014.

Even at this early point in the cycle, political advertising is widespread: Based on records maintained by the Sunlight Foundation 4, only eight of the nation's 50 biggest TV markets had no political ad purchases in the first three months of the year.

To read the rest of the column, please click here 5.
Links:
  1. http://www.hollywoodreporter.com/news/tv-political -ad-spending-forecast-672767
  2. http://www.hollywoodreporter.com/news/moodys-predi cts-record-political-ad-203711
  3. http://www.washingtonpost.com/blogs/post-politics/ wp/2014/04/14/read-in-april-14-2014-debuting-our-t v-ad-tracker-wh-cattle-calls-begin-pryor-up-in-dem -poll-but-rep-tierney-tied/
  4. http://politicaladsleuth.com/
  5. http://www.politico.com/magazine/story/2014/04/hel p-im-drowning-in-tv-ads-106114.html
Post date: 2014-05-01 00:30:14
Post date GMT: 2014-05-01 04:30:14


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